Sony Computer Entertainment America and Sony Computer Entertainment Europe Announce Introduction of Dynamic In-Game Advertising
Advertising Partnership Introduces PS3 as a Dynamic In-Game Ad Platform.
FOSTER CITY, Calif. & LONDON, June 4, 2008 – Sony Computer Entertainment America (SCEA) and Sony Computer Entertainment Europe (SCEE) today announced the introduction of dynamic in-game advertising on PLAYSTATION®3 (PS3). Marketers interested in placing advertisements in games for PS3 or publishers with available in-game space for advertisements are able to engage through advertisement distribution partners, with IGA Worldwide selected as PS3’s first partner. This partnership will serve to bolster the already rapidly growing worldwide in-game advertising industry, which is expected to grow 1,150 percent to $971.3 million between 2006 and 2011 according to the Yankee Group.
“The PS3 platform is primed to leverage the high growth potential of the in-game advertising market,” said Phil Rosenberg, Senior Vice President, SCEA. “Ads that are organic to the environment not only benefit developers and advertisers, but also create a richer experience for gamers.”
“PLAYSTATION 3 is undoubtedly the prime opportunity for the in-game advertising industry,” said Justin Townsend, CEO, IGA Worldwide. “Through this partnership with Sony Computer Entertainment, IGA can provide advertisers with a large and valuable global user base of 16-35 year old consumers with disposable income. With our standardized awareness-building advertising formats being delivered directly into people’s living rooms while they play, there are great opportunities for advertisers looking to engage through an entertainment medium outside of the traditional TV spot.”
PS3 provides advertisers with a direct avenue to reach the highly targeted, sought after gaming demographic, and has sold more than 12.5M units worldwide. DFC Intelligence forecasts that sales for the current generation of game systems will pass the 180 million mark by 2011, therefore, reiterating the potential for the in-game advertising market.
Wednesday, June 4, 2008
Tuesday, June 3, 2008
Sony Introduces Qore: Presented by the PSN
From the Playstation Blog:
Today we are announcing that Qore: Presented by the PLAYSTATION Network, a highly interactive, monthly lifestyle gaming program covering the world inside PLAYSTATION is on its way to PS3. Qore has been developed to give PS3 users early access to game related content at a level of quality, interactivity and depth. Everything is filmed in HD. Qore will feature exclusive news, developer interviews, in-depth game previews and behind-the-scenes looks at PlayStation games and special access to game demos, special beta invitations, game add-ons and other downloadable game-related content.
Our premier episode will be available on Thursday, June 5. The premier episode includes in-depth exclusive and never-before released content on upcoming PlayStation titles such as SOCOM: U.S. Navy SEALs Confrontation, Star Wars: The Force Unleashed, Secret Agent Clank, Soul Calibur 4 and Afro Samurai, as well as the latest Blu-ray Disc trailers, an exclusive SOCOM: Confrontation theme with an invitation to the SOCOM: Confrontation beta, art galleries and other surprises. We also know that many of you are big fans of Veronica Belmont, the widely-known host of numerous online video programs and podcasts and an avid gamer, so we’ve chosen her to be your host.
To get Qore, simply log onto PSN and go to the PLAYSTATION Store, as you would purchase any other form of downloadable content. Once the single Episode or annual subscription is purchased, that month’s episode will be downloaded under the “Game” heading on the Cross Media Bar (XMB). Users who purchase the “Qore Annual Subscription” will notice only that month’s episode is available to download. The following month, the new episode will automatically appear in your download list. The introductory price for Qore is $2.99 for a single episode and $24.99 for an annual subscription of 13 episodes, using your PLAYSTATION Network wallet.
As Peter Dille mentioned in a previous PLAYSTATION Network post, the broader service and community initiatives launching on the PLAYSTATION Network this year such as Qore, PlayStation Home and the Video Download Service are all evidence of our dedication to delivering an all-encompassing entertainment experience for PS fans. Qore is the first in a series of planned original programming specifically created for the PLAYSTATION Network community and we hope you enjoy it.
Today we are announcing that Qore: Presented by the PLAYSTATION Network, a highly interactive, monthly lifestyle gaming program covering the world inside PLAYSTATION is on its way to PS3. Qore has been developed to give PS3 users early access to game related content at a level of quality, interactivity and depth. Everything is filmed in HD. Qore will feature exclusive news, developer interviews, in-depth game previews and behind-the-scenes looks at PlayStation games and special access to game demos, special beta invitations, game add-ons and other downloadable game-related content.
From Crackle:
Our premier episode will be available on Thursday, June 5. The premier episode includes in-depth exclusive and never-before released content on upcoming PlayStation titles such as SOCOM: U.S. Navy SEALs Confrontation, Star Wars: The Force Unleashed, Secret Agent Clank, Soul Calibur 4 and Afro Samurai, as well as the latest Blu-ray Disc trailers, an exclusive SOCOM: Confrontation theme with an invitation to the SOCOM: Confrontation beta, art galleries and other surprises. We also know that many of you are big fans of Veronica Belmont, the widely-known host of numerous online video programs and podcasts and an avid gamer, so we’ve chosen her to be your host.
To get Qore, simply log onto PSN and go to the PLAYSTATION Store, as you would purchase any other form of downloadable content. Once the single Episode or annual subscription is purchased, that month’s episode will be downloaded under the “Game” heading on the Cross Media Bar (XMB). Users who purchase the “Qore Annual Subscription” will notice only that month’s episode is available to download. The following month, the new episode will automatically appear in your download list. The introductory price for Qore is $2.99 for a single episode and $24.99 for an annual subscription of 13 episodes, using your PLAYSTATION Network wallet.
As Peter Dille mentioned in a previous PLAYSTATION Network post, the broader service and community initiatives launching on the PLAYSTATION Network this year such as Qore, PlayStation Home and the Video Download Service are all evidence of our dedication to delivering an all-encompassing entertainment experience for PS fans. Qore is the first in a series of planned original programming specifically created for the PLAYSTATION Network community and we hope you enjoy it.
Thursday, May 29, 2008
Playstation Store Update 05/29/2008
Add-on Game Content
Rock Band
Build your Rock Band library by purchasing these song game tracks. For song credits, visit www.RockBand.com.
“You’re All I’ve Got Tonight” - The Cars ($1.99)
“My Best Friend’s Girl” - The Cars ($1.99)
“Moving in Stereo” - The Cars ($1.99)
“Just What I Needed” - The Cars ($1.99)
“I’m in Touch with Your World” - The Cars ($1.99)
“Good Times Roll” - The Cars ($1.99)
“Don’t Cha Stop” - The Cars ($1.99)
“Bye Bye Love” - The Cars ($1.99)
“All Mixed up” - The Cars ($1.99)
“The Cars” Album ($14.99) - This album includes “All Mixed Up,” “Bye Bye Love,” “Don’t Cha Stop,” “Good Times Roll,” “I’m in Touch with Your World,” “Just What I Needed,” “Moving in Stereo,” “My Best Friend’s Girl,” and “You’re All I’ve Got Tonight” by The Cars.
File sizes: 26.6 MB - 41.9 MB (singles), 288 MB (album)
Rock Band price promotion: “Gimme Three Steps” - Lynyrd Skynyrd and “Dirty Little Secret” - All-American Rejects are reduced to $0.99 until June 5th.
Game Videos (free)
Top Spin 3 Debut Trailer
Download the official trailer for Top Spin 3 and prepare to be fully immersed in the fun, action packed excitement of tennis like never before.
File size: 92 MB (1080)
Battlefield: Bad Company Dev Diary - Characters
Join Patrick Bach, the Single player Producer, as he walks you through the process of creating interactive, funny, and exciting characters in Battlefield: Bad Company.
File size: 164 MB (HD)
Battlefield: Bad Company Sweetwater’s Blog
Private Sweetwater isn’t one to laugh in the face of danger. In fact, he’d rather find a good cave to hide in, but in B-Company, he’s faced with dangerous situations every day! See how he’s holding up as he talks to his loyal video blog subscribers.
File size: 92 MB (HD)
Dead Space Animated Comic Issue #1
Explore the horror on Aegis 7 as it unravels through an animated version of the first Dead Space comic created by Ben Templesmith and Antony Johnston.
File size: 210 MB (1080)
Project Origin Teaser Trailer
In the highly-anticipated sequel to the hit game F.E.A.R, Alma, a girl with immense power and a thirst for revenge, has unleashed her wrath upon the city of Auburn and thrown it into chaos.
File size: 159 MB (HD)
Enemy Territory: QUAKE Wars Projectile Dysfunction
Experience the ultimate team-and mission-based multiplayer warfare, defined by award winning Return to Castle Wolfenstein Multiplayer, now set in the legendary QUAKE universe.
File size: 75 MB (HD)
Enemy Territory: QUAKE Wars Human Juicer Video
Experience the ultimate team-and mission-based multiplayer warfare, defined by award winning Return to Castle Wolfenstein Multiplayer, now set in the legendary QUAKE universe.
File size: 70 MB (HD)
Movie and Blu-ray Disc Trailers (free)
Enchanted
For princess-to-be Giselle, life is a fairy tale – until she’s banished from the animated land of Andalasia and thrust into the very unmagical, live-action world of modern day Manhattan.
File size: 249 MB (1080)
No Country for Old Men
When a man stumbles on a bloody crime scene and two million dollars in cash, his decision to take the money sets off an unstoppable chain reaction of violence.
File size: 167 MB (1080)
PS3 Wallpaper (free)
Prince of Persia Prodigy Arabesque Wallpaper
Customize the background of your PS3 system with this new Prince of Persia Prodigy Arabesque Wallpaper.
File size: 135 KB - 410 KB
Prince of Persia Prodigy New Prince Wallpaper
Customize the background of your PS3 system with this new Prince of Persia Prodigy New Prince Wallpaper.
File size: 268 KB - 1.27 MB
Rock Band
Build your Rock Band library by purchasing these song game tracks. For song credits, visit www.RockBand.com.
“You’re All I’ve Got Tonight” - The Cars ($1.99)
“My Best Friend’s Girl” - The Cars ($1.99)
“Moving in Stereo” - The Cars ($1.99)
“Just What I Needed” - The Cars ($1.99)
“I’m in Touch with Your World” - The Cars ($1.99)
“Good Times Roll” - The Cars ($1.99)
“Don’t Cha Stop” - The Cars ($1.99)
“Bye Bye Love” - The Cars ($1.99)
“All Mixed up” - The Cars ($1.99)
“The Cars” Album ($14.99) - This album includes “All Mixed Up,” “Bye Bye Love,” “Don’t Cha Stop,” “Good Times Roll,” “I’m in Touch with Your World,” “Just What I Needed,” “Moving in Stereo,” “My Best Friend’s Girl,” and “You’re All I’ve Got Tonight” by The Cars.
File sizes: 26.6 MB - 41.9 MB (singles), 288 MB (album)
Rock Band price promotion: “Gimme Three Steps” - Lynyrd Skynyrd and “Dirty Little Secret” - All-American Rejects are reduced to $0.99 until June 5th.
Game Videos (free)
Top Spin 3 Debut Trailer
Download the official trailer for Top Spin 3 and prepare to be fully immersed in the fun, action packed excitement of tennis like never before.
File size: 92 MB (1080)
Battlefield: Bad Company Dev Diary - Characters
Join Patrick Bach, the Single player Producer, as he walks you through the process of creating interactive, funny, and exciting characters in Battlefield: Bad Company.
File size: 164 MB (HD)
Battlefield: Bad Company Sweetwater’s Blog
Private Sweetwater isn’t one to laugh in the face of danger. In fact, he’d rather find a good cave to hide in, but in B-Company, he’s faced with dangerous situations every day! See how he’s holding up as he talks to his loyal video blog subscribers.
File size: 92 MB (HD)
Dead Space Animated Comic Issue #1
Explore the horror on Aegis 7 as it unravels through an animated version of the first Dead Space comic created by Ben Templesmith and Antony Johnston.
File size: 210 MB (1080)
Project Origin Teaser Trailer
In the highly-anticipated sequel to the hit game F.E.A.R, Alma, a girl with immense power and a thirst for revenge, has unleashed her wrath upon the city of Auburn and thrown it into chaos.
File size: 159 MB (HD)
Enemy Territory: QUAKE Wars Projectile Dysfunction
Experience the ultimate team-and mission-based multiplayer warfare, defined by award winning Return to Castle Wolfenstein Multiplayer, now set in the legendary QUAKE universe.
File size: 75 MB (HD)
Enemy Territory: QUAKE Wars Human Juicer Video
Experience the ultimate team-and mission-based multiplayer warfare, defined by award winning Return to Castle Wolfenstein Multiplayer, now set in the legendary QUAKE universe.
File size: 70 MB (HD)
Movie and Blu-ray Disc Trailers (free)
Enchanted
For princess-to-be Giselle, life is a fairy tale – until she’s banished from the animated land of Andalasia and thrust into the very unmagical, live-action world of modern day Manhattan.
File size: 249 MB (1080)
No Country for Old Men
When a man stumbles on a bloody crime scene and two million dollars in cash, his decision to take the money sets off an unstoppable chain reaction of violence.
File size: 167 MB (1080)
PS3 Wallpaper (free)
Prince of Persia Prodigy Arabesque Wallpaper
Customize the background of your PS3 system with this new Prince of Persia Prodigy Arabesque Wallpaper.
File size: 135 KB - 410 KB
Prince of Persia Prodigy New Prince Wallpaper
Customize the background of your PS3 system with this new Prince of Persia Prodigy New Prince Wallpaper.
File size: 268 KB - 1.27 MB
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